How F1 is Looking to Tap into the US Market The spectacle of Formula 1 has struggled over the years to make an impact in the United States, but Liberty Media is trying to change that.
Here's Why Companies Spend Millions on Motorsports It turns out that building a winning machine and developing the associated team is pretty expensive. The benefits are plentiful, and winning isn't the only way companies derive value from motorsports.
Capturing the Art of the Automobile with Andi Hedrick A behind the scenes look at the life of an automotive photographer and how their business and passion mixes to create stunning material. Andi Hedrick has done work for many magazines including Car and Driver.
Current State of the Automotive Industry The current state of the industry could be described as transitory, with consumer preferences changing along with product offerings. OEMs are sort of all over the road, and frankly 2023 was a big year for the industry.
The Value of Visiting the Cradle of Automobiles This summer I travelled through Germany, Italy, and Belgium to gather information for a project on motorsports technology that I was doing for the University of Louisville. For those interested in doing the same, this article may have some useful information.
Tesla's Cybertruck is the Most Important Vehicle of this Decade The Tesla Cybertruck is the most technologically advanced vehicle to arrive in recent years, and has taken risks and pushed boundaries where other companies were afraid or unable to. The Cybertruck is bulletproof, uses 48-volt architecture, steer by wire, and faster than a Porsche 911.
Independent, Agile Expertise in Automotive Cybersecurity Scott Sheahan has founded Rustic Security in the hopes of contributing to automotive cybersecurity by providing independent consulting services, leaving the corporate world he was familiar with behind.
Shifting Gears: The Marketing Evolution at Volvo Volvo transformed their marketing strategy and brand to enable them to capture new audiences and appeal to a younger generation. As other automakers try to rebrand themselves, Volvo already did.
State's Want Gigafactories States continue to invest in electric vehicle battery manufacturing, and the outlook for North America EV battery manufacturing is positive with the rise in popularity of gigafactories.
Thoughts on in-car Software from a Mercedes-Benz Project Manager This article is about a conversation I had with a project manager at Mercedes earlier this year about their in-car software and how the industry is evolving. This gentleman wants to remain anonymous, but he is well-versed in the happenings of Mercedes software and knows a thing or two about
A New Era: 2022 Automotive Fraud Analysis Automotive fraud has seen many practices continue and some evolve over the past few years. Companies such as Point Predictive monitor the pulse of this ecosystem.
2022's Best Vehicles 2022 delivered many incredible vehicles, and Auto Digest picks the top three from the past year. The Elantra N, Bronco Raptor, and Corvette Z06 win top spots.
DealerExplorer: Sourcing Win-Win Opportunities for Lenders Auto Digest November Business Spotlight - Louisville, KY According to sales statistics, there are ~17 million U.S. auto retail sales yearly, meaning ~46,000 daily transactions. While there was a demand dip in the early days of the Covid, everyone knows sales have more than recovered and the market
Biggest Takeaways from Auto-ISAC Summit 2022 Concerns, ideas for the future, and new technologies are all on display here for the rest to examine. These are some of the biggest takeaways from the largest auto cybersecurity conference.