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Here's Why Companies Spend Millions on Motorsports

Here's Why Companies Spend Millions on Motorsports

It turns out that building a winning machine and developing the associated team is pretty expensive. The benefits are plentiful, and winning isn't the only way companies derive value from motorsports.

Capturing the Art of the Automobile with Andi Hedrick

Capturing the Art of the Automobile with Andi Hedrick

A behind the scenes look at the life of an automotive photographer and how their business and passion mixes to create stunning material. Andi Hedrick has done work for many magazines including Car and Driver.

Current State of the Automotive Industry

Current State of the Automotive Industry

The current state of the industry could be described as transitory, with consumer preferences changing along with product offerings. OEMs are sort of all over the road, and frankly 2023 was a big year for the industry.

The Value of Visiting the Cradle of Automobiles

The Value of Visiting the Cradle of Automobiles

This summer I travelled through Germany, Italy, and Belgium to gather information for a project on motorsports technology that I was doing for the University of Louisville. For those interested in doing the same, this article may have some useful information.

Tesla's Cybertruck is the Most Important Vehicle of this Decade

Tesla's Cybertruck is the Most Important Vehicle of this Decade

The Tesla Cybertruck is the most technologically advanced vehicle to arrive in recent years, and has taken risks and pushed boundaries where other companies were afraid or unable to. The Cybertruck is bulletproof, uses 48-volt architecture, steer by wire, and faster than a Porsche 911.

Independent, Agile Expertise in Automotive Cybersecurity

Independent, Agile Expertise in Automotive Cybersecurity

Scott Sheahan has founded Rustic Security in the hopes of contributing to automotive cybersecurity by providing independent consulting services, leaving the corporate world he was familiar with behind.

Shifting Gears: The Marketing Evolution at Volvo

Shifting Gears: The Marketing Evolution at Volvo

Volvo transformed their marketing strategy and brand to enable them to capture new audiences and appeal to a younger generation. As other automakers try to rebrand themselves, Volvo already did.